Digital PR Account Manager

Reporting To:

Penelope Banton

Digital PR Lead

Department:

Digital PR

We’re on the hunt for an experienced Digital PR Account Manager looking to make their next move at a growing digital agency, based in Manchester.

The Digital PR AM will be responsible for managing the day-to-day accounts and generating media coverage through creative Digital PR campaigns, newsworthy stories, newsjacking and leveraging media contacts.

You will ideally have a track record of ideating and implementing successful Digital PR campaigns and stories that have earned notable placements and links.

Responsibilities

Leading client calls and ideas presentations
You will be responsible for your assigned accounts, including the delivery of KPIs and client relationship management
Responsible for reporting on all account activity to both the PR Lead and your clients
Creative ideation to discover new and interesting content angles that excite clients and the press
Monitoring the news agenda and researching different news topics in order to generate ideas for newsjacking
Ghostwriting quotes and comments on behalf of clients
Monitoring and replying to media requests
Drafting press materials
Preparing and researching media lists
Outreaching content to a wide range of media outlets
Forming strong relationships with journalists and clients
Working alongside other delivery channels, particularly SEO, Content, Data and Creative

Skills

Desirable – two to three years of working in PR either in-house or in an agency
You’re well-versed in Digital PR tactics and the modern media landscape
You understand terms such as organic visibility, reactive newsjacking and proactive/ product PR
You fully understand the importance of SEO in Digital PR and would be comfortable discussing this with clients
You have a keen interest in current affairs, breaking news and trends cycles
You have a creative flair and enjoy out-of-the-box thinking
You have very strong written and communication skills
You are comfortable chatting with clients and want to develop your skills in this area
You have examples of securing notable press placements and leading accounts
You are confident in spotting a good news angle or story, pitching it to the client and seeing the process through from start to finish
You are comfortable leading both external and internal meetings
Not essential, but a plus is you have experience working with influencers
An organised and positive person who is willing to learn and is open to new ideas and ways of working
Someone who wants to contribute effectively and work as part of the team
Someone who is open to training and development, who wants to grow with us as we build the department

Explore the role

Apply now

Digital PR Account Manager Progression

Senior Digital PR Account Manager
Digital PR Account Manager You Are Here
Senior Digital PR Executive
Digital PR Executive
Digital PR Assistant

Senior Digital PR Account Manager

Ideation

You have extensive knowledge of the Digital PR landscape, including past and present stories/campaigns. You ideate off the back of trending media as well as your wealth of experience about what has and hasn’t worked.

Account & Campaign Management

Manage accounts seamlessly utilising your project management skills. Leading accounts extremely well, you will work effortlessly with other departments towards account success. You will manage and execute a campaign or story from start to finish including everything from content writing, data evaluation, to media lists and reporting – with minimal support.

Strategy & New Business

Create strategies to an in-depth level, with the ability to recognise when a strategy is not working for a client, and provide suggestions for improvement to your line manager. Supporting the sales team, you are able to create new business pitch decks and autonomously pitch to new clients.

Training & Line Management

Identify gaps in your knowledge and autonomously seek training opportunities for yourself and your team to upskill where necessary. You are confident in leading training sessions with clients and the wider Embryo team. With support from the Lead/Head, you will comfortably manage junior members of staff, owning their career progression, training and development.

Department Innovation

Suggest new innovative ideas and support the implementation. You will strive to own smaller areas of the department, autonomously leading these areas to aid department growth.

Digital PR Account Manager

Ideation

You have broad industry knowledge of past and present Digital PR campaigns. You are able to ideate new and original ideas with an understanding of why they will work for clients and within the media. You can translate this into either a story or campaign, managing the process from start to finish.

Account & Campaign Management

You are able to manage accounts of all sizes, owning the process from ideation to execution. You will independently lead client meetings, manage updates, and reporting, whilst building strong relationships with your clients.

Strategy

You confidently create and improve account strategies, highlighting areas for growth and understanding why a current strategy may not be working.

Training & Industry Knowledge

You understand the areas you require training and highlight this to senior team members. You comfortably lead your own training sessions for junior team members. You have a thorough understanding of how all marketing channels integrate with Digital PR and can identify opportunities for optimisation. You are a go-to team member for industry insight and knowledge sharing within the agency.

Autonomy & Communication

You identify areas for department growth and are comfortable owning new areas of development. You successfully manage your workflow and prioritise effectively. You will assist with new business where necessary, including pitch creation and presentation.

Senior Digital PR Executive

Ideation & Copywriting

You are able to conduct your own ideation sessions, creating new, interesting and relevant story hooks for your accounts. You can communicate your ideas easily with the team. Your copywriting skills should be very good, with the ability to write press releases, quotes and comments on your own.

Media List & Outreach

You should have a very good knowledge of the press cycle and industry niches. Knowing how to pull together a list of targeted contacts and understanding the niches your press release will work best in. Your pitches and communication with journalists should be impeccable.

Account & Campaign Management

You will successfully manage smaller accounts, running the day-to-day activities as well as your account campaigns. You are able to spot opportunities and flag any potential issues to senior team members. You should be confident in conversing with clients when necessary, sending updates and attending meetings.

Industry Knowledge

Your knowledge of Digital PR should be strong. You should also be proactively developing your understanding of other channels, particularly SEO and Creative.

Autonomy & Communication

You work autonomously on accounts requiring minimal instruction. You communicate your workflow to your manager and raise any issues of account activity and personal capacity. You should be comfortable leading internal meetings where necessary.

Digital PR Executive

Media Requests

To take autonomy over monitoring media requests, and communicating directly with clients if extra information is needed. You should also be able to confidently monitor and pitch newsjacking opportunities, managing the process effectively and efficiently.

Ideation

You are able to use industry tools to conduct your own ideation sessions. You should communicate your ideas easily and feed them into account strategies.

Copywriting

Your copywriting skills should be good with minimal errors, with the ability to write up press releases on your own.

Media List & Outreach

You should have knowledge of the press cycle and industry niches. Knowing how to pull together a list of targeted contacts and understanding in what niches your press release will work best. Your pitches and communication with journalists should be to a good standard.

Autonomy & Communication

We would expect you to take autonomy on the accounts you work on with support from line management. You should be able to communicate your workflow to your manager and raise any issues of account activity and personal capacity.

Digital PR Assistant

News Monitoring

To monitor the news regularly and report back with industry updates or key topics of discussion relative to Digital PR clients, that may support stories or newsjacking opportunities. To research which journalists are writing about specific topics so we can make new contacts.

Media Requests

To monitor and respond to media requests for clients, send opportunities over to them and ghostwrite comments on their behalf.

Ideation

To support the Digital PR team with ideation and research when team members are creating new Digital PR strategies, campaigns, and story ideas for clients.

Copywriting

To assist the wider and Senior Digital PR team members with the writing up of press releases.

Media Lists & Outreach

To support the Digital PR team with the creation of media lists and outreach on Buzzstream, the platform we use to send our campaigns and news stories.

Training

Attend regular sessions with senior team members to develop your Digital PR skills.